Due to the development of the medical research and the increasing ageing population, the pharmaceutical industry represents a growing market for the self-adhesive label industry.
The pharmaceutical market is one of the most demanding in terms of self-adhesive labels :
- Identification of products does not tolerate weakness despite a high rate of labeling speed,
- The pasteurization or sterilization techniques are common : autoclave, ETO, radiation,
- Storage at very low temperatures,
- Not migrant especially when the adhesive is in contact with a polyethylene packaging,
- Features included in the label (suspension, UV detection...),
- Application to a wide variety of surface :
* glass, polypropylene, polyethylene, polyvinyl chloride, cardboard, ...
* smooth, rough, plastic, ...
* flat, curved, deformable.